Fashion Nova has taken the internet by storm over the past few years. From Instagram to TikTok, the brand is seen everywhere—modeled by influencers, celebrities, and everyday fashion lovers alike. But with so much buzz around the label, many are still left asking questions like, Is Fashion Nova from China? Who owns it? Why is it so affordable?

In this article, we’ll break down everything you need to know about Fashion Nova—from its origins and ownership to pricing strategies, discount codes, Ed Hardy collaborations, and of course, their famous dresses.

Is Fashion Nova From China?

One of the most common misconceptions about Fashion Nova is that it’s a Chinese brand. While it’s true that many fast-fashion labels manufacture products in China, Fashion Nova is actually a U.S.-based brand, headquartered in Los Angeles, California.

That being said, Fashion Nova, like most global fashion retailers, sources and manufactures clothing in various countries, including China, India, Pakistan, and Bangladesh. This outsourcing helps keep production costs low, allowing the brand to offer trendy styles at incredibly affordable prices.

So no—Fashion Nova isn’t “from” China, but it does work with global manufacturers to bring its styles to life quickly and cost-effectively.

Who Is Fashion Nova Owned By?

Fashion Nova is owned by Richard Saghian, an Iranian-American entrepreneur who founded the brand in 2006. Starting with a brick-and-mortar store in California, Saghian saw a unique opportunity to combine celebrity culture, Instagram, and ultra-fast fashion—and that’s exactly what he did.

He leveraged influencer marketing before it was cool, sending clothes to Instagram models and building hype organically. By 2013, Fashion Nova launched its online store, and within a few short years, it exploded.

Today, Saghian remains the CEO of Fashion Nova, and his savvy marketing strategies continue to push the brand to the forefront of youth fashion.

Why Is Fashion Nova So Cheap?

Fashion Nova’s pricing is often jaw-dropping—$19 dresses, $15 bodysuits, $30 jeans. So what’s the secret? Why is Fashion Nova so cheap?

Here are a few reasons:

1. Fast-Fashion Business Model

Fashion Nova uses a rapid design and production cycle, getting new styles from the sketchpad to their website in a matter of days. This “fast fashion” model reduces inventory waste and lets the brand ride trending waves without overcommitting.

2. Overseas Manufacturing

As mentioned earlier, many Fashion Nova items are produced in countries with lower labor costs, which allows them to price products lower while still turning a profit.

3. No Middlemen

Fashion Nova sells direct-to-consumer, cutting out wholesalers and third-party retailers. This streamlines the supply chain and allows for lower retail prices.

4. Viral Marketing Over Big Ad Budgets

Instead of spending millions on traditional advertising, Fashion Nova invests in social media influencers, allowing them to build trust, reach niche audiences, and scale fast—without the high costs of legacy marketing.

In short: efficiency + global manufacturing + smart marketing = low prices.

Fashion Nova Discount Code: Save While You Slay

One of the best things about Fashion Nova? There’s almost always a sale going on or a promo code floating around.

Here are a few tips to snag the best Fashion Nova discount codes:

• Sign Up for the Newsletter
  You’ll often get a 15–20% discount code just for subscribing to their emails.

• Seasonal Sales & Flash Deals
  Fashion Nova regularly hosts major seasonal sales—think 30–40% off sitewide. Keep an eye out for holiday codes like:

  • NOVA50

  • FLASH30

  • BLACKFRIDAY40

• Affiliate & Influencer Codes
  Popular influencers frequently share exclusive discount codes for their followers. A quick Instagram or TikTok search for “Fashion Nova code” can often lead you to hidden gems.

• Student & Military Discounts
  Through platforms like Student Beans or ID.me, eligible customers can unlock extra savings.

Remember to always check the top banner on Fashion Nova’s website—they often feature live discount codes front and center.

Fashion Nova x Ed Hardy: A Nostalgic Collab with a Modern Twist

In recent years, Fashion Nova has partnered with iconic brands to bring retro styles back into the spotlight. One of the most notable collabs? Fashion Nova x Ed Hardy.

Yes, the tattoo-inspired fashion that ruled the early 2000s is back—with a Nova twist.

The collection features:

• Bold graphic tees

• Rhinestone-studded denim

• Flame motifs and dragon prints

• Crop tops, joggers, and matching sets

By blending Y2K nostalgia with Fashion Nova’s edgy, form-fitting silhouettes, this collaboration bridges generations—appealing to millennials who remember the original Ed Hardy era, and Gen Zs embracing the Y2K revival.

If you want to make a bold, throwback statement, this collab is totally worth checking out.

Fashion Nova Dresses: Iconic, Trendy, and Instagram-Ready

If there’s one product category that truly defines Fashion Nova, it’s their dresses. From sultry bodycons to casual midis, their dress collection is made to hug your curves, turn heads, and make you feel powerful.

Here’s a breakdown of some of their best-selling styles:

1. Bodycon Dresses

Tight, stretchy, and sculpting—perfect for date night, girls’ night, or Instagram selfies. Often featuring:

• Ruched sides

• Cut-out details

• One-shoulder or off-shoulder fits

2. Maxi Dresses

Long and dramatic, ideal for summer nights or vacations. Styles range from:

• Flowing florals

• Satin finishes

• Slit-leg designs

3. Clubwear & Party Dresses

This is where Fashion Nova shines. Think:

• Sparkly sequins

• Mesh panels

• Bold neon and animal prints

4. Casual Everyday Dresses

Laid-back but still sexy. Ribbed knit midis, tank dresses, and oversized t-shirt dresses—ideal for brunch, errands, or chilling in style.

5. Plus-Size Dresses

Fashion Nova’s Curve line offers the same trendy styles for plus-size queens. Body-flattering cuts, bold prints, and inclusive sizing make it a go-to for curvier fashionistas.

What sets their dress game apart? Fit, price, and variety. Whether you’re size 0 or 20, there’s a Fashion Nova dress with your name on it—and it probably costs less than your coffee tab for the week.

Final Thoughts: Fashion Nova Isn’t Just a Brand — It’s a Movement

Fashion Nova has proven time and time again that style doesn’t have to be expensive, and that fashion should be accessible to everyone. Whether you’re shopping for a party dress, throwing it back with Ed Hardy, or just looking for budget-friendly outfit inspo, Fashion Nova delivers—fast, fierce, and affordably.

So the next time you’re hunting for that perfect outfit or wondering where your favorite influencer got their look, chances are — it’s Fashion Nova.

Quick Recap:

• Is Fashion Nova from China? No, it’s based in LA but works with global manufacturers.

• Who owns Fashion Nova? Richard Saghian, an LA-based entrepreneur.

• Why is it so cheap? Fast-fashion model, overseas production, and direct-to-consumer sales.

• Where to get discount codes? Check their website, sign up for emails, or follow influencers.

• What’s the Ed Hardy collab? A Y2K-meets-modern collection full of bold designs.

• Best picks? Their dresses—body-hugging, trendy, and super affordable.